Margin Truth Check (Shopify Ads)

ROAS is not profit. This estimates what you actually keep after costs.

Built for Shopify DTC operators scaling paid ads.

Estimates only. Not a full P&L. Verify inputs.

Inputs

Monthly revenue (EUR)

Average order value (EUR)

Monthly ad spend (EUR)

COGS (%)

Stripe fee (%)

Stripe fixed fee (EUR/order)

Refund rate (%)

Chargeback rate (%)

Shipping cost (EUR/order)

VAT (%)

Revenue includes VAT If checked, VAT is removed from revenue before calculations.

True net profit

True net margin

Break-even ROAS

Orders (estimated)

Verdict